Announcements

FOR IMMEDIATE RELEASE. Hanover, Germany, 2 July 2025: Continental has received the highest possible platinum sustainability rating from EcoVadis, scoring 84 out of 100 points.

Dedham, MA - July 1st, 2025 - Miso Partners, a digital marketing agency committed to empowering bike shops and active lifestyle brands, is pleased to announce the promotion of Chris Mehlman to Marketing Operations Manager.

VILLORBA, Italy – Tuesday 1st July: Cicli Pinarello is pleased to announce the opening of its new subsidiary in Shanghai. This strategic move will enable Pinarello to directly manage its operations in the crucial Chinese market, working in close collaboration with the company's headquarters in Villorba, Italy.

New leadership brings expanded vision to powerful profitability initiative

June 30, 2025 – National Bicycle Dealers Association (NBDA) is excited to announce the appointment of Bill Miller as the new Coordinator of the P2 Program, the industry's leading retailer performance group designed to support profitability, leadership, and sustainable growth for bicycle retailers across North Americ

Punderson brings 25+ years of experience and leadership to the world's largest youth mountain bike organization

Kate Webber Punderson joined the NICA leadership team in June. She brings a wealth of experience in youth sports and youth development, as well as fundraising and donor relationships.

30 June 2025— Shimano Europe has today launched “Nextgen Mechanics: Advancing Cycle Mechanic Standards & Careers Together”, a new call for evidence aimed at tackling the growing shortage of skilled bicycle mechanics across Europe.

To distribute Ridley, Eddy Merckx, and Nukeproof Bicycles

After 35 years of presence in the German market through third-party distributors, MET will be supplying the Germany directly from the Italian headquarters and warehouse.

Bike Fleet Insurance is essential for micromobility businesses operating bikes, e-bikes, and e-cargo bikes.

Washington, D.C. - June 25, 2025 - BikeInsure, an insurtech company that specializes in bicycle insurance for 'consumer use' bikes and e-bikes in the United States, has launched its Business Bike Fleet Insurance for 'commercial use' bikes and e-bikes.

Vista, CA — Formula 100, creators of precision German bike-care formulations, is proud to announce that Cameron “Cam” Zink—freeride icon and slopestyle legend—has officially joined the Formula 100 Pro Team.

Frankfurt, 26 June – The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) have signed a Letter of Intent to advance the merger of the two associations.

Organization Poised to Deliver Excitement to Fans at the Intersection of Bicycle Racing and Motorsports

KENNEWICK, Washington (June 25, 2025) – Carbitex – the leader in flexible carbon fiber composites focused on performance footwear, travel, and accessories – announces the appointment of Jen Hanna to the newly created role of Vice President of

WIXOM, MI – General RV, the nation's premier family-owned RV dealer, isproud to announce a new nationwide partnership with Blaupunkt, the iconic German brand known for its engineering excellence and innovation in consumer electronics.

BlackHeart's esteemed frames are now available at Bike-Components.de

TRUCKEE, CA, June 25th, 2025 - Today BlackHeart Bike Co announced the launch of European distribution of their beloved titanium and aluminum bikes through

Irvine, CA - June 25, 2025 - The National Bicycle Dealers Association (NBDA) is proud to announce the official launch of Women in the Bicycle Industry (WIBI) – a powerful, multi-faceted initiative designed to support, elevate, and connect women working in all areas of the cycling industry.

The leading cycling and outdoor marketing consultancy will spearhead an increased global media presence for the iconic apparel brand

● Upway, the European leader in reconditioned electric bikes, partners with Orbea, a leading manufacturer of high-performance, personalizable bikes

Beringen, Belgium – June 20, 2025 — Belgian Cycling Factory, home to premium brands Ridley, Eddy Merckx, Nukeproof, and Aeres, is excited to share the news of its growing international presence.

[Asheville, NC] — [June 19th, 2025] — BikeExchange USA (BEX), the leading marketplace for cycling products, announces the full-scale release of its entirely custom-built eCommerce platform, Designed from the ground up by cycling industry experts, the new system delivers a powerful, flexible, and intuitive digital in

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